Have you ever wondered why some leaders inspire loyalty while others leave teams feeling disconnected? The answer often lies in a leader’s “why.” Discovering your “why” can transform your leadership and help you create a thriving, purpose-driven workplace.
What Does “Discovering Your Why” Mean?
In leadership, knowing what you do and how you do it is essential—but understanding why you do it is transformative. As a leadership coach, I help skilled trade workers and business owners uncover this “why” to enhance team growth, loyalty, and business success.
The Journey: From Challenging Bosses to Inspired Leadership
Throughout my career, I’ve encountered a range of leadership styles. Some leaders lacked integrity or micromanaged every detail, while others inspired loyalty and respect. These experiences taught me invaluable lessons, helping me shape my leadership style and eventually inspiring me to become a leadership coach.
Tip: Reflect on leaders who inspired you (and those who didn’t). What values or behaviors do you want to embody in your leadership journey?
The Golden Circle: Understanding What, How, and Why
Simon Sinek’s Golden Circle framework is a powerful tool for any leader. It includes:
- What: The specific tasks and services you provide.
- How: The methods and unique approaches that set you apart.
- Why: The core purpose that drives you and fuels your passion.
Many leaders know what they do and how they do it, but few can articulate why they do it. Yet, the “why” is what truly inspires teams and makes a lasting impact.
How to Discover Your Why: A Practical Guide

Finding your “why” is a journey through personal stories and reflections. Here are some steps to guide you:
- Reflect on Significant Moments
Think about experiences that sparked strong emotions or decisive action. What values kept showing up in these moments? These values often reflect your “why.”
- Identify Your Core Motivations
Ask yourself why you chose your career path. If money were no object, what would still drive you? Your answers will reveal deeper motivations.
- Analyze Your Leadership Style
Look at your daily leadership behaviors and habits. Do you strive to create a respectful and growth-focused environment for your team? These behaviors stem from your underlying purpose.
- Craft Your Why Statement
Once you have clarity, create a brief “why” statement that resonates with your core beliefs. This will serve as a daily reminder of your purpose.
Example: “I lead to inspire growth and mutual respect, helping my team reach their full potential.”
The Benefits of Knowing Your Why in Leadership
When leaders understand and embody their “why,” they create a more engaged and motivated team. Here’s how knowing your why enhances your leadership:
- Builds Trust: Teams trust leaders with a clear, authentic purpose.
- Fosters Loyalty: Purpose-driven leaders attract and retain loyal team members.
- Drives Growth: Leaders with purpose inspire continuous improvement and innovation.
Bringing It All Together: How Your Why Shapes Your Leadership
As you refine your “why,” it shapes every interaction, decision, and outcome. Purpose-driven leadership goes beyond just meeting business goals—it inspires everyone to achieve a shared vision.
If you’d like to explore how uncovering your why can benefit your leadership, I’d be happy to guide you on this journey. Schedule a free one-hour discovery call with me to begin transforming your leadership experience and creating a more meaningful workplace. Visit www.henrychidgey.com
Final Thoughts: Embrace Purpose-Driven Leadership Today
Discovering your why is a powerful journey, and it’s worth the time and reflection. Knowing your purpose helps you lead with clarity, inspire others, and achieve lasting success.
Take the first step today. Reflect on your experiences, uncover your motivations, and start leading with purpose. Remember, leadership isn’t just about results—it’s about creating a positive impact that lasts.


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